I fancy myself as somewhat of a journalism snob.
I think journalism should come from journalists. I think fans should be fans and journalists should be journalists.
I’ve lost count how many times I’ve been asked what my favorite NFL team is. I always answer by saying “I don’t have one. I cover the sport.” It may not be fun and it may be stuffy, but I simply always thought professional journalism and fandom are two different things.
Yet, as I celebrate my 28th year in the business this month with the founding of my first site that I actually have a piece of the pie, I’m breaking my own rule.
I loved Ken Stabler.
So, I must admit: It’s beyond thrilling to present RaidersSnakepit.com.
A portion of the proceeds of our site will go directly to the XOXO Stabler Foundation. The foundation is run by Snake’s oldest daughter, Kendra Stabler-Moyes. Here is how you subscribe to RaidersSnakepit.com.
The first time I broke my non-fanboy rule was with Kendra and her two sisters. I met with them two years ago this week in Scottsdale, Arizona for a feature I was doing on their father’s Pro Football Hall of Fame candidacy, which of course, culminated with his enshrinement a year after his death at the age of 69. I told them their dad was my favorite athlete when I was a kid in the Bay Area. I felt weird saying it because I never told an interview subject anything like that. But it was Snake’s kids. And it was the truth.
Fast forward to today, I’m so proud about this partnership.
The 12-year-old me, would have passed out if you told him he would take on this project all these years later. Me and the Stabler Foundation, no way?
Fanboy-ish? Sure. Why not? Times are changing. Journalism has changed.
That’s why me and my partner, Steve Corkran – a longtime Raiders’ reporter — are embarking on this journey. Frankly, the journalism industry sucks.
It seems a week doesn’t go by without a news outlet laying off several employees or even companies simply going out of business. In less than three years, I’ve been laid off three times. Three. It’s brutal.
But it’s also OK.
After some serious soul searching, I decided I don’t want to leave this business. I don’t want to sell insurance or go back to school. I’m good at one thing – and that’s writing, reporting and talking about the NFL.
So, I’m sticking with it. And I’m doing it here.
With the industry dying, there is still a zest for it from the public. Yet, the business decision makers can’t figure out how to make it work.
We have at RaidersSnakepit.com. We are going to present you professional, experienced, top-shelf Raiders’ coverage from two sources you are accustomed to reading. We are presenting RaidersSnakepit.com as independent journalists. It’s our rules. We won’t write what some out-of-touch editor wants. We won’t offer boring packages because it may look good.
You will still get the hard-hitting writing, podcasts and chats. But we’re own bosses. We think you will like the way RaidersSnakepit.com is presented.
Of course, the fact that we are now independent means we need to provide our own funding. That’s why RaidersSnakepit.com is a subscription site. While you are used to getting your online journalism for free, you really haven’t. You deal with annoying ads.
We won’t have much of that stuff on our site and on our podcasts. Your subscription covers all the ads.
We think you will find the prices reasonable. You can get a year’s subscription to all that we have for $59.99. So, basically for the cost of your favorite beer, we have you covered every month. And we promise to give you a longer lasting buzz.
The business is changing, so the way we will present our work will change differently as well. But the product won’t suffer. RaidersSnakepit.com will give you want you need.
Plus, it benefits a great cause, honoring the greatest name in team history. Thanks for jumping on for the ride.
By the way, this is the first site powered by RaiderBeat. It is a growing host network for writers who want to strike out on their own. They provide the necessary tools and support for RaidersSnakepit.com to thrive. RaiderBeat is always looking to build the network.